At present, Hollywood is attempting to hamper their stars' use of social networks in order to avoid movie spoilers, gossip, inside scoops, information leaks, and more from spreading like wildfire within the untamed worldwide web. To those who rely on a celebrity's Twitter, MySpace, Youtube, or Facebook account to get daily updates for upcoming movies, TV series, and more, this is terrible news.
According to a couple of entertainment news sources, there have been talks of Mike Myers and Cameron Diaz being the first movie stars to be affected by this supposed new trend banning social media use. It's even stipulated right in the talent contracts provided by all major Hollywood studios. Just how far these measures will be implemented is still unclear at this time. Then again, considering the love-hate relationship that Tinsel Town has for the Internet, this news isn't all that shocking.
Several entertainment blogs (the majority of which tend to use a superstar's social media presence as a resource of information) are alleging that studios plan to implement an out-and-out ban of social networking activities by all contracted actors and performers. Then again, there are also articles purporting that studios merely want to lessen celebrity social media use because of the obvious downsides. At present, it is unknown what the executives want; they're certainly not talking about their plans out in the open.
The Hollywood Reporter recently posted a blog entry alleging that there's an increasing number of deals with contract mandates that tell entertainers—whether they're in front or behind the camera—to curb their use of social media sites, especially when talking about sensitive, box-office-influencing information. The studios merely want their secrets to remain secret, particularly information pertaining to films currently in production.
DreamWorks and Disney are supposedly leading the anti-social-media movement by adding the aforesaid clauses into their talent contracts. A mandate from Disney specifically states that an entertainer must not make info available through interactive media like Twitter, Facebook, and any other personal blog or social network. Nevertheless, neither of the two studios have volunteered to confirm or deny the existence of the stipulation; they both refuse to comment on the matter altogether. |