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You are here: News > News > Google Chrome Launches Own TV Ads
| » IT Security NEWS |
| » 08 May 2009 |
| Google Chrome Launches Own TV Ads |
| Despite being at the cutting-edge of new media and information technology, Google is pushing through its first venture into the traditional world of television advertising. Google released a blog post stating that the original Chrome television ad was created by Google Japan as an instructional video showcasing the straightforwardness and intuitiveness of the browser. From there, the video became a huge media hit and garnered a lot of positive feedback from its original target audience. This eventually prompted the search engine giant to produce several follow-up videos and launch them into a Chrome Shorts section on YouTube. Google Japan had launched the half-minute video advertising Chrome on YouTube last January, while Google itself released the ad and the abovementioned extra Chrome shorts through the Google TV Ads network as an experiment to see if the campaign can truly cultivate consumer interest for the new browser. Google then used the research it had previously done on measuring the significance of television ads in order to position the video appropriately. Google subsequently talked with their Google TV ads team to see if they could somehow show the Google Japan commercial to a wider Internet audience in a way that they could gauge its overall impact and success. They expressed hope that the placement-targeted ads on the Google Content Network would raise consumer awareness on their product, and that the Google TV ads promotion would help them further understand how television could enhance their existing online media campaigns as well. The Chrome ad itself, which prominently features the Chrome logo pushing blocks out of its way until they take the shape of a three-dimensional rendering of the browser, can soon be seen on American TV this coming weekend. The commercial is attention-grabbing even though it remains to be seen if the regular, non-tech-savvy person will be able to understand what is being advertised. There are no explanations on what Chrome does, and the word "browser" is never used on the video itself. Google is hoping that name recognition alone will be enough to pique the TV-viewing public's interest. For an enterprise so large, advertising—particularly TV advertising—remains a new frontier for Google. Even with the Chrome ads making their rounds on YouTube, TV ad campaigns remain a largely untested area for the company. Still, in the upcoming months, the success of Google's foray into TV land should yield interesting results on the general public's overall awareness of the worldwide web. |
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