Penalty charged against the Virgin Mobile spamming

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» IT Security NEWS

» 21 March 2010

Australian mobile users have been receiving plenty of spam messages from the Virgin Mobile. These spam messages include various kinds of product promotions, which users have already declined. Hence, Virgin Mobile was fined considering this issue of ignoring the users’ decision of turning down the merchandise offers.

Fine as a fair equivalent of spamming

Spam messages were sent to the devoted cellular phone subscribers of the Virgin Mobile in Australia. This malicious activity was, then, discovered by the authority in the said country. Thus, the government agency concerned penalized the company with an amount of 22,000 Australian Dollars (20,240 US dollars) for committing such offense. The company was charged for not taking into consideration the users’ obvious choice of avoiding the unsolicited text message ads being sent.

Spam messages are never attractive

The penalty was imposed by the Australian Communications and Media Authority (ACMA) after receiving complaints from the subscribers. The complaints were based from the text messages received by the consumers, which contains the latest product offers of the Virgin Mobile. These advertisements were distributed in order to convince the customers that the spam messages sent by Virgin Mobile are necessities and are also appealing in a sense.

Individuals aimed at are the ones who said “no”

The people behind the spam messages sent aimed at the people who disregarded the advertisements from Virgin Mobile by putting the notices into junk. This specific action brought about the charging of fine done by the regulators at the Australian Communications and Media Authority.

Spam Act to battle spam messages

Typically, commercial electronic messages should not be sent if the subscribers did not agree to receive any of these from a company. This is the main principle of the Spam Act as stated by Chris Chapman, the chairman of ACMA. In addition to this, companies should also take into consideration if a consumer’s consent with regards to receiving commercial electronic messages. And, the corporations must also be reminded that they can always ask once again in case a customer changes his or her mind.

Virgin Mobile accepted the punishment handed by ACMA on the subject of the spam messages. In addition, the company must also review its email marketing policies and they must also give proper training on their staff in order to prevent any other situations related to this one.

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