Apple Home Ground Invaded
From June 26 to 28, 2013, San Francisco's Moscone Center will accept Microsoft to host the upcoming BUILD Developer Conference. Although the event is par for the course for the software giant, the venue is a lot more unusual. To be more specific, the whole thing will be done in "enemy" territory; that is Apple will be expected to hold home ground in the same center for its WWDC two weeks before the BUILD conference. Is this an embarrassing faux pas or simply a funny coincidence? Only time will tell. At any rate, Microsoft announced last Tuesday, March 19, that it will be holding the BUILD conference on Apple's home turf... the Moscone Center in San Francisco.
What brought upon the bold decision?
It's been years since the Microsoft and Apple battle had faded away to oblivion (although you shouldn't tell the troops, because quite a lot of die-hard fans from both sides remain loyal to their preferred brand even though neither is in direct competition with each other anymore), plus both Bill Gates and the late Steve Jobs had already buried the hatchet, so there's no reason to "reignite" a feud that's long over. However, people nostalgic of the old competition that helped shaped Silicon Valley would certainly find the whole situation surreal and even amusing.
The Apple Worldwide Developers Conference or WWDC has been a yearly event at Moscone since 2003, so the San Francisco center is definitely Apple's home turf for the longest time. It's been occurring since then and it's likely to occur again in 2013 (especially in light of the fact that it's the tenth year anniversary of the decade-old WWDC). According to Moscone Center's calendar, June 10 to 14, 2013 will be the time when WWDC will commence. Meanwhile, the conference that's invading Apple's home turf, BUILD 2013, is going to be held in the San Francisco venue for the first time and will mostly concentrate on the relaunched Microsoft website and Windows 8.
On that note, BUILD 2013 will also deal with other relevant and interesting technologies such as the Windows Phone, Office 365, Internet Explorer, and Azure on top of the Windows-8-centric focus. Moreover, aside from settling on a meeting place known as Apple's territory, there's barely anything revealed yet on Microsoft's BUILD developer summit agenda, which is okay since the rough outline mentioned above is about what one would expect for an event that's going to occur a good three months away at the time of this writing. All the same, the opening registration for the conference will begin around April 2, 2013, which is next week and four days from now.
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