Microsoft Ad Targets Apple Artist Audience
Whatever Microsoft's intention was with its latest Laptop Hunter TV commercial, the ad still ended up as a hard sell—the foot in the door traveling-salesman-asking-the-nice-housewife-to-buy-his-Hoover-vacuum-cleaner-type of hard sell, to be exact.
Microsoft target Apple Users with ADs
Looking at Sheila's face, one has to wonder if she's really the film making type or the type you'd want to shoot film at.
Then again, her gaze is such that you could almost imagine her to be one of those obsessive film editors who'd hiss and spit at the slightest hint of sunlight.
To achieve the look, she'd need to have that worn, devil-may-care appearance featuring miscellaneous stains all over her outfit, a fresh smell of nicotine mixed with coffee grounds, and fingernails more frayed than the edges of her grungy jeans.
Then again, ads from both Microsoft and Apple haven't been too concerned with such authentic details.
In any case, the spontaneous-sounding script cues her to dismiss buying a MacBook Pro.
Or rather, considering her budget, that option should never have been mentioned in the first place; she'd be lucky to get 2GB out of $2,000.
Then again, considering her choice, perhaps people still desire to indulge in such luxuries despite the current global economic slump that normally forces everyone to save their money.